Key Differences Between GoHighLevel $97, $297, and $497 Plans

Choosing the right GoHighLevel pricing plan can transform how you manage your business. Whether you're a small business owner, a growing agency, or a SaaS entrepreneur, GoHighLevel offers three tailored options: the $97 agency starter plan, the $297 agency unlimited plan, and the $497 agency pro plan. Each plan provides unique features to match your needs. For instance, the starter plan includes essential tools like basic CRM and email marketing, while the pro plan delivers advanced AI automations and unlimited SMS capabilities. By understanding these GoHighLevel plan differences, you can scale your operations effectively and maximize your ROI. Ready to take the leap? Start for Free today and explore the possibilities.

Key Takeaways

• The $97 Agency Starter Plan is great for small businesses. It gives basic tools like CRM and email marketing at a low cost.

• The $297 Agency Unlimited Plan lets you manage unlimited clients. It has extra features like white-labeling, perfect for growing agencies.

• The $497 Agency Pro Plan has advanced tools like SaaS Mode and money-making options. This plan works best for big agencies wanting to grow and earn more.

• Each plan has limits. Pick one based on your business size and needs to get the right tools for success.

• GoHighLevel gives a 14-day free trial. Try it to see the features and find the best plan for your business goals.

Overview of GoHighLevel Pricing Plans

Agency Starter Plan ($97)

Features of the $97 Plan

The Agency Starter Plan is designed for small businesses looking to streamline their operations. It includes essential tools such as CRM functionality, a funnel and website builder, and basic email and SMS marketing. You can manage up to three sub-accounts, add unlimited users, and access the platform through a mobile app. Additional features like reputation management, appointment scheduling, and pipeline management make it a comprehensive solution for small-scale operations.

Benefits for Small Businesses

This plan is perfect if you're just starting out or running a small business. It provides all the tools you need to manage customer relationships, schedule appointments, and build a professional online presence. The unlimited user feature allows your entire team to collaborate seamlessly. With its affordable pricing, the Agency Starter Plan offers excellent value for businesses with limited budgets.

Limitations of the $97 Plan

While the Starter Plan covers the basics, it has some limitations. You can only manage up to three sub-accounts, which may not be sufficient if you're handling multiple clients. Advanced features like white-labeling and monetization tools are not included. If your business is growing rapidly, you might find this plan restrictive.

Agency Unlimited Plan ($297)

Features of the $297 Plan

The Agency Unlimited Plan takes scalability to the next level. It includes all the features of the Starter Plan but removes the sub-account limit, allowing you to manage unlimited clients. This plan also introduces advanced tools like white-labeling, which lets you customize the platform with your branding. A dedicated account representative ensures you get personalized support.

Benefits for Growing Agencies

If you're managing multiple clients or scaling your agency, this plan is ideal. The unlimited sub-accounts feature allows you to expand without worrying about hitting a cap. White-labeling enhances your brand's credibility, making it easier to attract and retain clients. The dedicated account representative ensures you have the support needed to grow your business efficiently.

Limitations of the $297 Plan

Despite its scalability, the Unlimited Plan lacks some of the advanced features found in the Pro Plan. For instance, it doesn't include robust re-billing options or advanced analytics. If you're looking to monetize tools like WhatsApp or need deeper insights into your performance, you may need to upgrade.

Agency Pro Plan ($497)

Features of the $497 Plan

The Agency Pro Plan is the ultimate solution for established agencies. It includes all the features of the Unlimited Plan and adds advanced capabilities like SaaS Mode, custom objects, and split testing. You can monetize tools like Twilio and WhatsApp through re-billing features. The customizable dashboard and advanced analytics provide a tailored and data-driven experience. Priority support ensures any issues are resolved quickly.

Benefits for Scaling Agencies

This plan is perfect for agencies aiming to scale their operations and maximize revenue. SaaS Mode allows you to rebrand and resell the platform, creating a new income stream. Advanced analytics help you make data-driven decisions, while priority support minimizes downtime. The ability to monetize communication tools adds significant value, making this plan a powerhouse for growth.

Limitations of the $497 Plan

The Pro Plan's higher cost may be a barrier for smaller businesses or agencies just starting out. Its advanced features may also be unnecessary if you're not yet managing a large client base or focusing on SaaS reselling. However, for agencies ready to scale, the benefits far outweigh the cost.

Detailed Comparison of GoHighLevel Plan Differences

CRM and Automation Tools

Features Across All Plans

All GoHighLevel pricing plans include essential CRM and automation tools to help you manage your business efficiently. These features include basic CRM functionality, funnel building, and email marketing. Appointment scheduling and pipeline management are also available across all plans, ensuring you can streamline your operations from day one.

Tip: If you're just starting out, the $97 plan offers a solid foundation. However, upgrading to higher-tier plans unlocks more advanced tools and greater scalability.

Advanced Tools in Higher Plans

The higher-tier plans, particularly the Agency Pro Plan, introduce advanced CRM and automation tools that can transform your business. These include:

1. Agent Reporting: Gain insights into agent performance with detailed activity reports.

2. Advanced API Access: Build custom workflows and automate repetitive tasks.

3. Lead Distribution: Automatically assign leads to agents based on specific criteria.

4. Tracking Pixels: Monitor user behavior and campaign performance across platforms.

5. Inbound Calling: Route calls to the right agents using predefined rules.

These tools provide deeper insights and greater control, making them ideal for scaling agencies.

Sub-Accounts and Client Management

Sub-Account Limits by Plan

Managing multiple clients effectively depends on the sub-account limits of your chosen plan. Here's how the plans compare:

• The Starter Plan allows only three sub-accounts, which may restrict agencies managing more than three clients.

• The Agency Unlimited Plan removes this limitation, offering unlimited sub-accounts. This is a game-changer for agencies looking to scale without incurring additional costs.

• The Agency Pro Plan takes it further, supporting up to 50 sub-accounts with advanced client management tools.

Note: If you're managing multiple clients or business locations, the Agency Unlimited Plan is the most cost-effective choice.

Best Plan for Managing Multiple Clients

The Agency Unlimited Plan stands out as the best option for managing multiple clients. It provides unlimited sub-accounts, advanced reporting, and analytics tools to track performance. These features enhance flexibility and scalability, making it the go-to choice for growing agencies.

White-Labeling and Customization

White-Labeling in the Agency Pro Plan

The Agency Pro Plan offers robust white-labeling options, allowing you to customize the platform to reflect your brand.

Pro Tip: White-labeling not only enhances your brand's credibility but also creates new revenue streams by reselling the platform.

Customization Options in Higher Plans

Higher-tier plans, especially the Agency Pro Plan, offer extensive customization options to enhance user experience. These include:

• Custom Mobile App: Develop a branded app for your agency.

• Advanced CRM Functions: Use custom fields, lead scoring, and in-depth reporting.

• Dedicated Support: Get personalized assistance and priority ticket handling.

• Custom Development: Tailor the platform to meet your specific needs.

These features ensure that your agency can deliver a unique and professional experience to clients.

Rebilling and Profit Margins

Rebilling Features in the Agency Pro Plan

The agency pro plan offers powerful rebilling features that allow you to generate additional revenue streams. With this plan, you can charge clients for services like phone, email, text, and AI tools by adding a markup. This flexibility enables you to set premium pricing for high-demand services, significantly boosting your profit margins.

Key rebilling capabilities include:

• Monetizing tools like Twilio, WhatsApp, and AI employees.

• Adding markups on email, phone, and text usage.

• Offering premium services to clients at competitive rates.

These features make the agency pro plan an excellent choice for agencies looking to maximize their earnings while delivering exceptional value to clients.

Maximizing Profit Margins with the $497 Plan

The $497 plan is designed to help you optimize your profit margins effectively. It combines advanced features with monetization opportunities, giving you the tools to scale your business.

By leveraging these features, you can create personalized subscription plans, resell GoHighLevel tools, and charge clients extra for premium services. This approach not only increases your revenue but also strengthens your agency's reputation as a comprehensive service provider.

API Access and Advanced Features

API Access in the $297 and $497 Plans

Both the $297 and $497 plans include API access, but the pro plan takes it to the next level. With advanced API capabilities, you can integrate GoHighLevel with other applications and systems seamlessly. This allows you to customize workflows, synchronize data, and enhance the functionality of your branded software solutions.

The pro plan also provides priority support for API-related inquiries, ensuring faster resolution of technical issues. These features make it easier for you to deliver a tailored experience to your clients while maintaining operational efficiency.

Advanced Features Exclusive to the $497 Plan

The agency pro plan stands out with its exclusive advanced features, designed to benefit scaling agencies.

These features empower you to scale your agency efficiently, attract more clients, and increase profitability. The $497 plan is the ultimate solution for agencies aiming to dominate their market.

Who Should Choose Each GoHighLevel Plan?

Best for Small Businesses: Agency Starter Plan ($97)

The Agency Starter Plan is the perfect choice for small businesses or solopreneurs who need essential tools to streamline their operations. At just $97 per month, this plan offers incredible value by providing features like CRM, email automation, and a landing page builder. These tools help you manage customer relationships, automate repetitive tasks, and create professional online pages without breaking the bank.

If you're running a small business, this plan gives you everything you need to get started. You can schedule appointments, manage leads, and build a strong online presence—all from one platform. The cost-effectiveness of this plan makes it ideal for businesses with limited budgets. However, if you plan to scale quickly or manage multiple clients, you may find the sub-account limit restrictive.

Tip: If you're just starting out, the Agency Starter Plan is a smart investment to establish your business foundation.

Best for Growing Agencies: Agency Unlimited Plan ($297)

The Agency Unlimited Plan is designed for agencies ready to expand their client base and operations. For $297 per month, you gain access to all the features of the Starter Plan, plus additional tools tailored for growth.

Here’s why this plan is ideal for growing agencies:

1. Unlimited sub-accounts let you manage multiple clients or brands without extra costs.

2. White-label web and mobile apps allow you to customize the platform with your branding.

3. Advanced automation workflows save time and improve marketing efficiency.

4. Membership site management enables you to offer exclusive content or courses.

5. Detailed client reports build trust and transparency with your clients.

This plan also includes priority support, ensuring you get reliable assistance when needed. If you're managing numerous clients or looking to enhance your agency's credibility, the Agency Unlimited Plan offers the perfect balance of features and scalability.

Best for Scaling Agencies: Agency Pro Plan ($497)

The Agency Pro Plan is the ultimate solution for agencies aiming to scale their operations and maximize revenue. At $497 per month, this plan provides comprehensive features that help you grow without limits.

With unlimited sub-accounts, you can expand your client base effortlessly. Advanced analytics and reporting tools give you valuable insights to refine your strategies. The plan also includes monetization capabilities, allowing you to charge clients for premium services like SMS, email, and AI tools. Additionally, SaaS Mode lets you rebrand and resell GoHighLevel as your own product, creating a new income stream.

Pro Tip: The Agency Pro Plan consolidates third-party tools, reducing expenses while offering unmatched functionality. This cost efficiency is crucial for scaling agencies.

If you're ready to dominate your market, this plan equips you with everything you need to succeed.

GoHighLevel vs Alternatives

Comparing GoHighLevel to NewOaks AI

Features Offered by NewOaks AI

NewOaks AI stands out for its advanced natural language processing (NLP) capabilities. It delivers human-like interactions, making it an excellent choice for businesses focused on creating seamless customer experiences. This platform excels in automating customer communication and managing leads through personalized conversations. It also acts as a 24/7 virtual assistant, handling inquiries and scheduling appointments without human intervention.

When compared to GoHighLevel, NewOaks AI offers greater customization and integration options. It adapts to your specific business needs, ensuring a tailored experience. If you prioritize automation and customer engagement, NewOaks AI provides a competitive edge.

Tip: If your business relies heavily on AI-driven customer interactions, NewOaks AI might be the better choice.

Pricing Comparison

Both platforms follow a subscription-based pricing model, but their affordability varies. GoHighLevel offers three pricing plans, starting at $97 per month, which cater to different business sizes and needs. However, its higher-tier plans may feel restrictive or expensive for smaller businesses.

NewOaks AI, on the other hand, provides scalable pricing options that adapt to your growth. This flexibility ensures you only pay for what you need, making it a cost-effective solution for businesses of all sizes.

When to Choose GoHighLevel Over NewOaks AI

Use Cases for GoHighLevel

GoHighLevel shines when you need an all-in-one platform to manage marketing, sales, and client relationships. It’s ideal for agencies looking to scale their operations with features like CRM, funnel building, and white-labeling. If you want to monetize tools like SMS and email or resell the platform as your own SaaS product, GoHighLevel’s higher-tier plans offer unmatched value.

This platform also simplifies client management with unlimited sub-accounts and advanced reporting tools. If your focus is on scaling your agency while consolidating tools, GoHighLevel is the way to go.

Use Cases for NewOaks AI

NewOaks AI is perfect for businesses prioritizing customer communication and support automation. Its advanced NLP ensures human-like interactions, making it ideal for creating personalized customer experiences. Whether you need to streamline lead management or provide 24/7 assistance, NewOaks AI delivers exceptional results.

If your business relies on seamless integrations and highly customizable solutions, NewOaks AI offers the flexibility you need. It’s particularly beneficial for companies aiming to enhance customer satisfaction through AI-driven automation.

Choosing the right GoHighLevel plan can significantly impact your business growth. Each plan caters to different needs and goals:

1. The agency starter plan is perfect for small businesses with limited budgets. It provides essential tools to manage customer relationships and build an online presence.

2. The unlimited plan is ideal for growing agencies. It offers unlimited sub-accounts and white-labeling options, making it easier to scale and enhance your brand.

3. The agency pro plan is the ultimate choice for scaling agencies. It includes advanced features like SaaS Mode and monetization tools, enabling you to create new revenue streams.

Your decision should align with your business size, client base, and feature requirements. Evaluate your priorities carefully. If automation and AI-driven solutions are critical, consider alternatives like NewOaks AI. By selecting the right plan, you can streamline operations, boost efficiency, and achieve your goals faster.

FAQ

1. Can I switch between GoHighLevel plans later?

Yes, you can upgrade or downgrade your plan anytime. If your business grows or your needs change, GoHighLevel makes it easy to adjust your subscription. Simply contact their support team or update your plan directly from your account settings.

Tip: Start with the plan that fits your current needs and scale as you grow.

2. Is the $97 plan enough for a small business?

The $97 plan is perfect for small businesses. It includes essential tools like CRM, email marketing, and appointment scheduling. However, if you plan to manage multiple clients or need advanced features, upgrading to a higher-tier plan might be more beneficial.

3. Does GoHighLevel offer a free trial?

Yes, GoHighLevel provides a 14-day free trial. This allows you to explore the platform and test its features before committing to a subscription. You can sign up for the trial without any long-term obligation.

Pro Tip: Use the trial to evaluate which plan aligns best with your business goals.

4. What is SaaS Mode in the $497 plan?

SaaS Mode lets you rebrand and resell GoHighLevel as your own software. You can create custom pricing plans, add your branding, and generate additional revenue by offering the platform to your clients as a white-labeled solution.

5. Are there any hidden fees in GoHighLevel plans?

No, GoHighLevel pricing is transparent. The subscription cost covers all listed features. However, additional charges may apply for services like SMS, email, or phone usage, depending on your plan and usage volume.

Note: Review the pricing details carefully to understand any potential extra costs.

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